To Each Their Own – How Honda Civic Used a Gender-Inclusive Pronoun to Increase Its Profit Margin
To Each Their Own – How Honda Civic Used a Gender-Inclusive Pronoun to Increase Its Profit Margin I find some great literary authors exhausting. Jane Austen was among them. I used to think all her heroines were pathetic. All they did was pine away for haughty men who barely knew they existed and treated them badly anyway. Fuck Mr. Darcy …
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I’m Lovin’ It – How McDonald’s Used Slang to Increase Its Revenue By $455 million in 1 Quarter
I’m Lovin’ It – How McDonald’s Used Slang to Increase Its Revenue By $455 million in 1 Quarter McDonald’s broke a grammar rule with its 2003 jingle, “I’m lovin’ it.” (Bonus points – it’s also grammatically incorrect because loving isn’t a conjugated form of the verb love – it’s a tense. Specifically, progressive tense.) Even though this jingle is slang …
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Less Sugar, Less Bottles – How SodaStreams Typo Earned $81 Million
Less Sugar, Less Bottles – How SodaStream’s Typo Earned $81 Million The second half of that tagline is wrong. It should say “fewer bottles” because bottles can be counted. But that would not have been as fun. The alliteration helps with memorability, and it still gets across the idea. (Hint: it’s what makes this tagline compelling.) Just how successful was …
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What Bull Taught Me About The Laws Of Copywriting
What Bull Taught Me About The Laws Of Copywriting I like watching TV and dedicate 2-3 hours each day to my shows. I don’t consider it “wasting my brain.” I actually consider it research. I even keep a notebook with me to write down tidbits I find interesting. During episode 19 season 4 of Bull, Michael Weatherly and Freddy Rodriguez …
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Black Banther
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AutumnTompkins
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October 3, 2020
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Project information Bouncil are celebrating the incredible achievement of the Companies and Stakeholders. Due to BIM’s fast invasion in all over the world specially in the North America Region, we are one of the top 10 nominated Consultants for Council Architectural/Design Practice of the Year Award. Model Council are celebrating the incredible achievement of these Companies and Stakeholders. achievement of …
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