Apple cleverly rebranded AI.
And, not gonna lie, I like it.
Rebranding AI was literally staring everyone in the face.
What other brands missed out on this opportunity?
Amazon?
Air Jordans?
American Cancer Society?
Before another company capitalizes on rebranding AI, I decided to give it a shot.
Because if Apple can rebrand AI, then so can I.
So I challenged ChatGPT to beat Autumn Intelligence in a one-on-one game of copy editing a piece of copywriting.
Here’s an ad marketer’s “hire me” Facebook post that I found…
IMPORTANT: The goal of this example is NOT to make fun of bad professional copywriters but to have a conversation about how to make copywriting better so that you help your clients sell their products and services.
Okay, here’s the prompt I gave ChatGPT…
“I need your help rewriting a piece of copy. For this task, you will need to think like a copy editor who edits copywriting. You will need to make the copywriting I give you clear, concise, and compelling. Okay?”
Could it rise to the Autumn Intelligence occasion?
Is it clear? Yes.
Is it concise? Double yes.
Is it compelling? Nope.
It’s as bland as black coffee from a gas station.
I could barely pay attention long enough to read the original piece of copy.
ChatGPT’s rewrite is more concise.
But it’s just as boring as the original.
Have I become so jaded by bad copywriting that I have the attention span of a goldfish?
It would explain why I’m so drawn to hot tubs though.
Now here’s my rewrite…
My Mentors Made Me a Bad Copywriter
Legendary copywriters, Chief Neefe and Antonio Jimenez, claim they’ve turned me into a copywriting powerhouse.
Help me prove them wrong by letting me craft Facebook ads for you for FREE and see what results you get.
Here’s the deal:
I’ll write 3 high-performing Facebook ads for you, completely free upfront. You just handle the implementation.
Why am I offering this for free:
Because I’m on a mission to prove to my mentors that I’m the worst in the business.
What you’ll get:
3 complete Facebook ad packages that include compelling headlines, engaging hooks, persuasive body copy, and eye-catching creatives.
Why should you trust me:
Sure, I’ve collaborated with top experts across various niches including John Sonmez, Rod Khleif, and Rafeh Qazi.
Yes, I have proven success and glowing testimonials from satisfied clients.
And, of course, I do have a strong track record of building profitable, long-term relationships.
But it’s 2024, and I need something to complain about like the rest of the world.
So why not complain about how bad my copywriting skills are thanks to my mentors?
What if I can’t prove my mentors are wrong:
If the 3 Facebook ads I write for you attract 10% more customers while minimizing the Cost Per Acquisition and maximizing ROI…
Then I accept defeat, and you can choose your way to pay me.
Either
$1000 flat fee
Or
$500 + a short video testimonial (1-2 minutes)
Don’t miss out on this unique opportunity to get professional ads at no upfront cost AND help me prove my mentors made me a bad copywriter.
______
See all that personality Autumn Intelligence added to that copywriting?
ChatGPT can’t compete with me because it has no idea how to make copywriting more engaging.
I don’t care what prompt you give it or what word you use for “compelling,” it just can’t produce results like me.