Your Copy Talks Too Much and Says Too Little
We’re living in the era of attention bankruptcy caused by content overload and 3-second attention spans.
People don’t read. They skim, scroll, and make decisions in seconds.
The brands that win sales don’t win by saying more. They win by saying the right thing in the fewest possible words.
95% of buying decisions happen in the subconscious. (Harvard)
Microcopy triggers emotion — fast.
Your reader isn’t making a logical decision. They’re making an emotional one — in seconds — and using logic to justify it later.
That’s why Microcopy Is the Future of Copywriting
8 in 10 people read headlines but only 2 in 10 read the rest. (Copyblogger)
If your copy only works when someone reads every word, it doesn’t work.
And if your microcopy flops, nothing else saves it.
I can turn your words into microcopy that steals attention, sparks emotion, and sells fast.
My copy strategy includes copywriting and copy editing for…
Ad Copy – Disrupt. Hook. Convert.
People are exposed to between 6,000–10,000 ads per day. (Forbes)
Great ads don’t explain. They interrupt.
They stop the scroll. Pick a fight. Hit a nerve. Make you feel something.
That pause, the “wait, what?”… That’s microcopy pulling its weight.
One sentence. One second. One shot to convert.
What junior copywriters and AI get wrong…
-Writing ads like mini blog posts
-Leading with “awareness” instead of urgency
-Forgetting that people swipe past 500+ ads an hour
I sharpen your ad copy until it slices through scroll fatigue and hits where it matters — attention, emotion, action — fast.
Example
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After My Microcopy
Landing & Sales Pages – The Microcopy That Makes or Breaks the Sale
You have 3–5 seconds to capture attention on a landing page. (Nielsen Norman Group)
That’s a headline + one sentence.
Your headline and lead aren’t just the first thing people see — they’re the reason they keep reading (or leave forever).
That’s microcopy. That’s where the sale lives or dies.
What junior copywriters and AI get wrong…
-Starting slow instead of striking hard
-Burying the hook under a thousand words of fluff
-Using vague, surface-level pain points
I weaponize your microcopy so your headline and lead are distilled, dangerous, and designed to convert.
Example
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After My Microcopy
Email Sequences – Because Skimmers Don’t Read, They React
79% of users scan, not read. (Nielsen Norman Group)
Nobody’s reading your entire email. They’re glancing at the subject line, skimming the first two sentences, and maybe reading the PS.
That’s where the microcopy lives. That’s where the sale happens.
What junior copywriters and AI get wrong…
-Writing emails like blog posts — dense, preachy, and forgettable
-Burying CTAs under seven paragraphs of backstory
-Confusing “more emails” with “better strategy”
I make your emails sell to people whose inboxes are war zones.
PS — “But shouldn’t I have a 10-email sequence to cover everything?”
If you need 10 emails to make your point, you don’t have a point. And you definitely aren’t getting the sale.
STOP
You’ve read 500 words, slowed down a few times to look at an example, and maybe even started scrolling back up. That wasn’t an accident — that was microcopy doing its job.
Lead Magnets – Turn Downloads into Desire
Only 5–15% of leads from freebies ever convert. (MarketingSherpa)
Why? Because most lead magnets teach and explain. They don’t tease and seduce.
That means microcopy matters everywhere…
The name. The headline. The first page. The CTA.
It’s not a “Free Guide,” it’s a gateway drug.
It should whisper, “If this is free… imagine what you’d pay for.”
What junior copywriters and AI get wrong…
-Naming it something forgettable like “Workbook”
-Packing it with too much info (read: homework disguised as help)
-Forgetting it’s only one piece of your funnel and not where the entire sale lives or dies
I make your lead magnet irresistible — sparking the right desire, priming the next step, and creating a dopamine loop that ends with a credit card.
Web Copy – Make Them Stay, Make Them Trust, Make Them Act
The About Us page is the most visited page on a business website. (US Chamber of Commerce)
Because people have already seen your ad, read your sales page, or scrolled through your social media.
So they know what you sell. Now they want to know who you are.
Your about page isn’t a bio — it’s a belief test.
And that makes it function like the microcopy of your entire website.
No one cares about your origin story unless it proves something to them.
This page must answer the only question that matters…
Why should I trust you with my money, my time, or my reputation?
And the right reader must say, “This person gets it. And they get me.”
What junior copywriters and AI get wrong…
-Writing about pages like elevator pitches instead of conversion paths
-Making them all “me, me, me” with no emotional hook
-Listing your achievements without selling them
I sharpen that page with one goal in mind — to move the reader one step closer to visiting the rest of your website.
Example
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After My Microcopy
Funnels – Because Conversions Die in the Gaps
Only 2.35% of visitors convert across most funnels. (WordStream)
That’s not a strategy problem. That’s a copy problem.
Funnels don’t fail because your offer sucks.
They fail because there’s too many steps, too many words, and too much time between “I’m curious” and “I’m sold.”
A funnel isn’t just “ad → opt-in → sales page.” It’s a series of high-stakes mini decisions…
-Should I click this ad?
-Do I trust this opt-in?
-Is this worth my time, attention, or money?
Every yes hinges on fast emotional triggers — AKA microcopy that converts in milliseconds.
What junior copywriters and AI get wrong…
-Writing every step like a separate silo
-Prioritizing length over leverage
-Filling it full of bro-marketing BS or passive fluff
I rewire your funnel for momentum. Every click, every scroll, every step designed to convert before logic and doubt creep in.
One-Off Service
Complete Funnel Audit & Edit – $2,500
A deep dive into everything — ads, lead magnet, sales page, emails, about page
HOW IT WORKS
Step 1: Send me your copy. I’ll review it and find the biggest microcopy conversion killers.
Step 2: I copy edit & optimize. I’ll refine your messaging, fix clarity issues, and boost persuasion.
Step 3: You get high-converting copy — fast.
Be prepared…
-I will slash your funnel in half. No 10-email sequences, 350-word ads, or 25-page lead magnets.
-If you want your entire website copy rewritten after I’m finished with your funnel, that’s an add-on charge.
-If you just want me to review your product descriptions or social media, email and let’s talk.
Email me to discuss the details
Retainer Services
On-Demand Edits – $1,000/month
You write it. I sharpen it.
-Up to 2 assets/month (sales email, ad, landing, lead magnet, etc.)
-Full strategic copy editing + microcopy rewrites
-2-day turnaround for most assets
-1 Loom breakdown per month
-Voxer/Email access for fast approvals or feedback
Best for in-house teams who need their copy to stop sounding like ChatGPT.
You don’t need more words. You need sharper ones.
Conversion Partner – $2,000/month
I’m in your pocket like a microcopy assassin.
-Up to 4 assets/month
-Microcopy support across launches, funnels, new tests
-Messaging calibration (voice, positioning, pacing)
-1 strategy call/month
-Voxer access (M–F, async)
-Loom walk-throughs for all assets
Perfect for agencies or brands with fast-moving launches, evergreen funnels, or frequent testing.
Conversion momentum, on tap.
Embedded Copy Lead – $3,500/month
You get my brain on speed dial.
-Up to 6 assets/month, including multi-part campaigns
-Priority turnaround
-Voice & messaging oversight (for other team copy)
-Voxer access + 2 strategy calls/month
-Weekly async feedback on additional assets (headlines, CTAs, etc.)
-Quarterly content/messaging audit included
This is not “extra eyes on your copy.” I’m a conversion tactician embedded in your team.
Stop throwing spaghetti. Start slicing through resistance.