FAQs

FAQs

(Frequently Asked Questions)

FAQs

Click a question to see your answer.

I’m a trained copywriter who enhances existing copy, so it’s clear and compelling.

Here’s what I edit for…

My 3 Cs of Copy Editing:

Clear — When your copy is clear, it’s understood in a precise way. And remembered.

Concise — Reader’s value concise writing because it’s easier to read, better thought out, and better organized.

Compelling — When your copy is compelling, it…

Captures reader’s attention and holds it. Causes them to nod their heads in agreement. And persuades them to take action.

Here’s how my formula works…

Think of copy editing like emptying your Halloween candy bag when you got home from trick-or-treating.

First, you dump it on the table. (That’s brain-dumping your thoughts onto paper.)

Second, you check it for damaged candy and throw those pieces away. (That’s editing for clarity.)

Third, you take out the pieces you don’t like to eat. (That’s editing to make your writing concise.)

And fourth, you trade the candy you don’t like with candy from your siblings or friends and add those pieces back into your pile. (That’s editing where you add words back into your copy to make your writing compelling.)

What are you left with? Only the most clear, concise, and compelling piece of copy. Something that your audience will read and want more of. Like their favorite Halloween candy.

You’re going to get to see this formula in action during Copy Edit School. And best of all? You’re going to learn the tips and tricks that make my formula easy to understand and implement.

First, because I’ve found “free” means less participation.

While I’d love to offer this for free, I want you to get my best advice. The more effort you put in, the more copy editing tips & tricks I can give you.

When advice comes with a price tag, you pay attention and devote more of yourself to the copy edit process.

Second, the value I’m giving you in exchange for $599 USD is worth almost 4x that.

You get 4 live copy critiques (that I will turn into your mistake style guide).

I charge clients at least $1,500 for all that. But you get it for $599 USD.

Most people think just knowing basic grammar is good enough.

Not only are they wrong — it can cost them tens of thousands of dollars!

Here’s why:

People don’t buy because of grammar… they buy because of EMOTION…

and many times, the emotion you want to create comes from INTENTIONALLY incorrect grammar!

Sounds crazy, I know.

We’re not writing for a grade on an English paper…

We’re writing to convince someone to like, trust, and believe in you and your product…

And decide to give you money.

We have to be persuasive — not perfectly grammatically correct.

As a matter of fact, there are several grammatical errors in the last few sentences…

Did you notice?

Or did you read this easily and without effort?

That’s my point.

Whatever you choose to do — take this course or not — don’t focus on grammar… focus on clear and concise copy that’s full of persuasion.

No.

This course requires participation during the 4 weeks we meet.

I only answer questions during these 4 weeks. And I only create your mistake style guide during these 4 weeks.

If you want to learn at your own pace, you should buy my book instead.

Yes.

You will have access to me for questions during the group call, and via email & Voxer.

I return emails and Voxer messages between 3 p.m EST and 6 p.m. EST Monday & Tuesday And Thursday & Friday.

Yes, only after you’ve completed the course.

But you must read the Cheat Sheets, answer 5 questions from them, and submit 4 pieces of copy (no more than 350 words each) for me to critique.

If you don’t do the work, you can’t get a refund.

Yes.

Every business benefits from clear, concise, and compelling copy.

When you take this course and your writing becomes more effortless, your business (or the one you write for) will attract avid readers, raving fans, and loyal customers.

Of course not.

I can’t stress enough about the importance of a copy editor.

But you’ll become better at editing your copy, so you might not need one as frequently.

Yes & No.

You’re learning to spot certain phrases and words and rewrite them.

Some of this is for grammatical correctness. Some of this is for punctuation.
None of this is for spelling.

But most of this is to make your copy clear, concise, and compelling.

Yes.

Writing clear, concise, compelling copy can be learned across languages.

But this course is taught in American English. It’s beneficial for you already have a working foundation of English.

You’ll learn copy editing skills. Not mindset skills.

You’re learning to spot certain phrases and words and rewrite them, so your copy is better. Recognizing them becomes instinctual.

And in the future, as you practice rewriting these phrases & words, you won’t write them anymore. You intuitively will stop using them.

If you’ve never heard of “copy editing” before…

It’s not your fault.

It’s one of the best kept secrets of professional publishing houses and marketing agencies.

They employ very highly skilled people dedicated to this craft…

Who make sure each piece they publish is *perfect* — not just for typos… that’s almost too easy.

They make sure it’s clear and concise and compelling.

That’s the difference between an obviously self-published piece of garbage…

And something with that extra pull and polish that is irresistible to readers… and customers.

That’s why copy editing is such a sought-after skill for people in the know.

A copy editor can turn something “OK” into a revenue-generating masterpiece.

And THAT is why copy editing is so valuable.

Most, if not all, of these pro-level copy editors are bound by iron-clad non-disclosure agreements…

They are legally barred from divulging the secrets of this sought after skill.

But not me.

I know all the tricks.

I know all the secrets.

And I am revealing them to you.

Every writer benefits from clear, concise, and compelling copy.

But business owners and copywriters will benefit more than academic writers.

There’s 20-32 minutes of pre-course homework and 4 hours of group calls in 30 days.

I send you copy edit cheat sheets, so you can reference them quickly. And you don’t have to take notes during our group calls. I send you recordings of the calls.

The copy that you send me prior to our group calls you should have already written.

You’re not copy editing before our group call.

It’s not too much work.

Because when you learn to write clear, concise, and compelling copy…

You write faster, better, stronger copy in less time.

Your investment in this course is not as significant as the amount of money you’re losing because of bad copy.

Research proves you only have 8 seconds to capture your reader’s attention before they click off your content.

If your copy isn’t clear, concise, and compelling, you’re going to lose a reader in 2-3 seconds.

And how much money is that costing you?

You’d have to look through your analytics, but I guarantee it’s more than $599 USD.

Let’s think about it like this…how much more money could you earn because your copy is well written?

That number is endless.

Because…

When your copy is clear, it’s remembered.
When your copy is concise, it’s easy to read.
When your copy is compelling, it makes readers take action.

And what’s that action?

Not only do they buy, but they tell their friends and family to buy.

And that, that’s unlimited earning potential.

Your investment in this course is not as significant as the amount of money you’re losing because of bad copy.

Research proves you only have 8 seconds to capture your reader’s attention before they click off your content.

If your copy isn’t clear, concise, and compelling, you’re going to lose a reader in 2-3 seconds.

And how much money is that costing you?

You’d have to look through your analytics, but I guarantee it’s more than $599 USD.

Let’s think about it like this…how much more money could you earn because your copy is well written?

That number is endless.

Because…

When your copy is clear, it’s remembered.
When your copy is concise, it’s easy to read.
When your copy is compelling, it makes readers take action.

And what’s that action?

Not only do they buy, but they tell their friends and family to buy.

And that, that’s unlimited earning potential.

This course has 4 group calls. Each group call is 60 minutes. We meet once a week for 4 weeks.

There are 4 Cheat Sheets that you must read before our first group call. Each Cheat Sheet takes 5-8 minutes to read.

That’s 20-32 minutes of pre-course homework and 4 hours of group calls in 30 days.

Let’s think about it like this…it’s not about how much time you’re going to spend participating in this course. It’s how much time you’re going to save because you know how to edit your copy, so it’s clear, concise, and compelling.

Saving time is beneficial, yes. But what’s even more important is how much stress you’ll avoid because you know how to edit copy.

You won’t be stressing about grammar rules or jargon. You won’t be second-guessing your edits. And you won’t be sending your copy to a friend, so they can “help” you.

When you’re not stressed out, it comes through in your writing. Your copy will be easy and effortless to read — because you were relaxed and confident when you edited it.

H-E-double hockey sticks, NO.

Proofreader ≠ Copy Editor

A proofreader ONLY checks your copy for grammar, spelling, and punctuation.

A copy editor does that PLUS…

Edits your copywriting for:

  • Content
  • Structure
  • Clarity
  • Sentence structure
  • Word choice
  • Awkward phrasing
  • Repetitiveness
  • Rhythm
  • Excess words
  • Generalities vs. specifics
  • Jargon and clichés

I charge a simple, pre-agreed to flat rate per job.

My rates reflect the time and effort I put in, my experience, the advice I offer, and the value I add to your business.

Because words aren’t all alike. A seven-word tagline might require as many edits as a 1000-word article. Some subjects are more complex than others.

If you’re looking for cheap edits with a quick turnaround time, you can find many “content mills” online.

Because you can’t time creativity or push it (push it real good).

My customers come for the copy edits but stay for the thinking. They love me for my brain and my absurd good looks.

Your partnership with me will open up new perspectives for your business about your value proposition, brand, and marketing.

It’ll be like you run an agency. But without hiring & managing multiple people.

Because buying copy edit services is like buying a haircut. You only look good if your stylist knows what they’re doing. Remember the golden rule; you get what you pay for.

Will you gift me your first born child? That’s what I thought. So, as for a free sample, probably not.

There are plenty of samples to read here.

This depends on the size of the project and my workload.

I can often begin work within one to two weeks. I do, however, take on emergency projects for an extra fee.

Naturally. But let’s be real for a hot second…SEO only gets you so far. To sell products & services and turn prospects into loyal customers, you need to create an emotional connection with them. You do this by sharing a story, not by using the same five keywords in every paragraph.

And know right up front…I will edit overused keywords out.

No ifs, ands, or buts about it. Because my editing anaconda don’t want none if you ain’t got emotional connections, hun.

First of all, I call it an agreement. Second, YES. An agreement sets expectations and holds each of us accountable.

Absolutely. As part of our agreement, you’re entitled to 1 free revision. I pride myself on getting it right the first time, so I doubt you’ll need a revision.

Definitely NOT.

I only copy edit original work. I won’t take someone else’s content and rewrite it for you.

I do this out of principle.

People pay a lot of money to have original content written. Even if they didn’t, sometimes someone’s poured their soul (voice and style) into it. And worked really hard to share value.

I don’t think it’s right for you to swipe their content, tweak a few words/sentences, and claim it as your original work.

That’s just my stance as a copy editor.

But I don’t judge other editors who are willing to rewrite someone else’s content because that’s what their client wants. Editors gotta eat, too.

It’s just something I can’t do. It doesn’t align with my integrity.

A revision constitutes small edits of less than 25% of the copy. Maybe reworking a CTA or headline, too. After the first free revision, I charge 25% of the total project fee for each additional revision.

A rewrite constitutes reworking 75% or more of the copy, and I charge 75% of the total project fee to do that.

Still have questions?

Email me: [email protected]

Confused about commas, semicolons & colons? Then sign up for my FREE guide. It’ll make you smarter, better looking, more famous, and (at least) 3 inches taller.