(Frequently Asked Questions)
Click a question to see the answer.
I’m a trained copywriter who enhances existing copy, so it’s clear and compelling.
Here’s what I edit for…
My 3 Cs of Copy Editing:
Clear — When your copy is clear, it’s understood in a precise way. And remembered.
Concise — Reader’s value concise writing because it’s easier to read, better thought out, and better organized.
Compelling — When your copy is compelling, it…
Captures reader’s attention and holds it. Causes them to nod their heads in agreement. And persuades them to take action.
Here’s how my formula works…
Think of copy editing like emptying your Halloween candy bag when you got home from trick-or-treating.
First, you dump it on the table. (That’s brain-dumping your thoughts onto paper.)
Second, you check it for damaged candy and throw those pieces away. (That’s editing for clarity.)
Third, you take out the pieces you don’t like to eat. (That’s editing to make your writing concise.)
And fourth, you trade the candy you don’t like with candy from your siblings or friends and add those pieces back into your pile. (That’s editing where you add words back into your copy to make your writing compelling.)
What are you left with? Only the most clear, concise, and compelling piece of copy. Something that your audience will read and want more of. Like their favorite Halloween candy.
You’re going to get to see this formula in action during Copy Edit School. And best of all? You’re going to learn the tips and tricks that make my formula easy to understand and implement.
H-E-double hockey sticks, NO.
Proofreader ≠ Copy Editor
A proofreader ONLY checks your copy for grammar, spelling, and punctuation.
A copy editor does that PLUS…
Edits your copywriting for:
- Sentence structure
- Word choice
- Awkward phrasing
- Excess words
- Generalities vs. specifics
- Jargon and clichés
I charge a simple, pre-agreed to flat rate per job.
My rates reflect the time and effort I put in, my experience, the advice I offer, and the value I add to your business.
Because words aren’t all alike. A seven-word tagline might require as many edits as a 1000-word article. Some subjects are more complex than others.
If you’re looking for cheap edits with a quick turnaround time, you can find many “content mills” online.
Because you can’t time creativity or push it (push it real good).
My customers come for the copy edits but stay for the thinking. They love me for my brain and my absurd good looks.
Your partnership with me will open up new perspectives for your business about your value proposition, brand, and marketing.
It’ll be like you run an agency. But without hiring & managing multiple people.
Because buying copy edit services is like buying a haircut. You only look good if your stylist knows what they’re doing. Remember the golden rule; you get what you pay for.
Will you gift me your first born child? That’s what I thought. So, as for a free sample, probably not.
There are plenty of samples to read here.
This depends on the size of the project and my workload.
I can often begin work within one to two weeks. I do, however, take on emergency projects for an extra fee.
Naturally. But let’s be real for a hot second…SEO only gets you so far. To sell products & services and turn prospects into loyal customers, you need to create an emotional connection with them. You do this by sharing a story, not by using the same five keywords in every paragraph.
And know right up front…I will edit overused keywords out.
No ifs, ands, or buts about it. Because my editing anaconda don’t want none if you ain’t got emotional connections, hun.
First of all, I call it an agreement. Second, YES. An agreement sets expectations and holds each of us accountable.
Absolutely. As part of our agreement, you’re entitled to 1 free revision. I pride myself on getting it right the first time, so I doubt you’ll need a revision.
I only copy edit original work. I won’t take someone else’s content and rewrite it for you.
I do this out of principle.
People pay a lot of money to have original content written. Even if they didn’t, sometimes someone’s poured their soul (voice and style) into it. And worked really hard to share value.
I don’t think it’s right for you to swipe their content, tweak a few words/sentences, and claim it as your original work.
That’s just my stance as a copy editor.
But I don’t judge other editors who are willing to rewrite someone else’s content because that’s what their client wants. Editors gotta eat, too.
It’s just something I can’t do. It doesn’t align with my integrity.
A revision constitutes small edits of less than 25% of the copy. Maybe reworking a CTA or headline, too. After the first free revision, I charge 25% of the total project fee for each additional revision.
A rewrite constitutes reworking 75% or more of the copy, and I charge 75% of the total project fee to do that.