Copy Edit School

Copywriting’s Best-Kept Secret & Chocolatier-Level Skill

Once you master this skill…

Readers will devour your copy because it’s effortless & addictive to read. (Like candy without the calories.)

Copywriting courses can teach you to sell using tantalizing tactics & formulas.

But copywriting courses alone can only take you so far. They’re missing one critical part of the process. The ability to recognize whether what you’ve written makes sense and whether it connects with your readers.

To take your copywriting to the next level, you need to master the skill of copy editing.

Copy editing is one of the best-kept secrets of professional publishing houses and marketing agencies.

They employ highly skilled people dedicated to this craft…

Who make sure each piece they publish is *perfect* — not just for typos… that’s almost too easy.

They make sure it’s clear and concise and compelling.

That’s the difference between an obviously self-published pile of rubbish…

And something with extra pull and polish that’s irresistible to readers.

That’s why copy editing is such a sought-after skill for people in the know. A copy editor can turn something “OK” into a revenue-generating masterpiece. And THAT is why copy editing is so valuable.

Most of these pro-level copy editors are bound by iron-clad non-disclosure agreements…

They are legally barred from divulging the secrets of this sought-after skill.

But not me. I know all the tricks. I know all the secrets. And I want to share them with you in Copy Edit School.

Once you master this skill (and I will show you how in only 4 weeks) …

Readers will devour your copy because it’s effortless & addictive to read. (No cavities, promise.)

Introducing — Copy Edit School

The only copy editing course that teaches you to spot certain words and phrases in your copy and tweak them, so your copy is clear, concise, and compelling.

Because…

When your copy is clear (like candy wrappers), it’s understood in a precise way. And remembered.

When your copy is concise (like Hershey’s miniatures), it’s easier to read, better thought out, and better organized.

When your copy is compelling (like a chocolate fountain), it captures readers’ attention and holds it. Causes them to nod their heads in agreement. And persuades them to take action.

Join me AND learn the best-kept secrets of copy editing. And better yet, once you master my secrets, you’ll have more ...

TIME: You’ll spend less time writing because copy editing becomes intuitive.

ENERGY: Writing won’t drain you because you know how to copy edit.

MONEY: You’ll attract loyal readers (and more readers) because your copy’s effortless and addictive to read.

You’ll also have LESS…

STRESS: No more wondering if anyone will want to read what you wrote.

CONFUSION: No more memorizing grammar rules or jargon.

STIFLED CREATIVITY: No more staring at your words wondering if they make sense and connect with your readers.

“I’ve given up correcting everyone’s grammar. It’s a lost cause! But Autumn’s book isn’t about conforming to stodgy old rules, or refusing to accept a living language. it’s about little tweaks you can make in your wording to make it pop. Her tips will make your writing more readable, powerful, and — most importantly — profitable.”

Here’s the good news: COPY EDIT SCHOOL doesn’t focus on grammar rules.

Yes, you read that right. (Please unclutch your pearls.)

You’re not going through copy with a red pen correcting every mistake you can find (circa 3rd grade English Literature class).

This isn’t school, and you’re NOT trying to impress a teacher. This is online marketing, and you NEED to know how to edit copy so that it attracts avid readers, raving fans, and loyal customers.

In COPY EDIT SCHOOL, you learn the art of copy editing. It’s like candy making only with words.

Sure you might know how to mix cacao & sugar (structure writing) and pour it into molds (fix grammar mistakes) but what you might not know is how to bring it all together so your chocolate confections (copywriting) tell a story that draws readers in, connects with them, and transforms them into devoted followers (like a cult but without all the Kool-Aid jokes).

This is what Copy Edit School teaches you —  a chocolatier-level skill that has your readers and clients in awe of your writing.

Copy Edit School is CLOSED.

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Copy Edit tools to unblock and strengthen your copy.

“I was feeling really blocked around my writing. I understood how to structure good copy but what I wrote wasn’t always concise or clear enough, and I didn’t know how to make my copy better. I had no idea how to strengthen my writing on a line-by-line basis, and I discovered that that’s what copy editing is really for. It’s okay for me to have those loose drafts so long as I tighten them up later, and Autumn gave me the tools to do so.

You Know What?

-Copy editing isn’t about memorizing grammar rules. It’s about learning how to write faster, better, stronger copy.

-Grammar, spelling, and punctuation do not define editing. They’re only part of the process.

-Language is a living tool that evolves — stodgy old grammar rules need to evolve with it.

-Using examples and repetition make learning copy editing fun, fast, and easy. And it makes your copy editing & grammar skills intuitive & instinctual.

-You don’t have to be a great writer to create engaging copy. You just need to know how to copy edit.

-Copy editing is a skill that anyone can learn.

Because I Believe This…

Think of copy editing like emptying your Halloween candy bag when you got home from trick-or-treating.

First, you dump it on the table. (That’s brain-dumping your thoughts onto paper.)

Second, you check it for damaged candy and throw those pieces away. (That’s editing for clarity.)

Third, you take out the pieces you don’t like to eat. (That’s editing to make your writing concise.)

And fourth, you trade the candy you don’t like with candy from your siblings or friends and add those pieces back into your pile. (That’s editing where you add words back into your copy to make your writing compelling.)

What are you left with? Only the most clear, concise, and compelling piece of copy.

Something that your audience will read and want more of. Like their favorite Halloween candy.

You'll Learn This…

*Clear Copy Editing — Simple is sexy. What to do with cliches. How to edit so your words are simple and your sentences are short.

*Concise Copy Editing — Cut the fluff. How to avoid padding sentences with filler words. How to avoid using 2 words when 1 word is better. And the dreaded Valley Girl words (like, as if, whatever).

*Compelling Copy Editing — Details & specifics sell. How to avoid vague words. When and how to use emotion & body language. And why punctuation creates the drama you need to hook your readers.

*Mistake Copy Editing — Errors kill credibility.  How to proofread. Getting rid of redundant words.

*Flowing, Flawless & Fun Copy Editing — Transitions. Analogies. And metaphors. Oh, My!

Course Details…

1. 4, 60-minute group copy critiques — I will spend this time teaching you all my copy edit secrets. So you can improve your copywriting quickly.   

*You must send me your copy in advance. 4 pages of copy that are no more than 350 words each.*

2. Cheat Sheets — I will give you all my copy editing secrets in handy guides. So you never have to search call replays for answers. Because your time is valuable, too. 

3. Checkpoints — I will make sure you’re current with the course material and if you have any questions. So you get every bang for every one of the bucks you spend on Copy Edit School.  

4. Custom Mistake Style Guide —  I will create this based on the 4 pieces of copy you send me. So you never make the same credibility-killing mistake again. 

Bonuses and Extras…

1. A paperback copy of The Grumpy Grammarian’s Guide To Copy Editing (bonus #1) — Yes, you get a free copy of my book. It contains 49 words and phrases that you should rewrite so your copy is more readable, powerful, and profitable. You can burn it or keep at your desk as a quick-reference guide. Your choice.

2. 30 Commonly Confused Words Guide (bonus #2) — Ever heard of a homophone? These tricky words sound the same but are spelled differently AND have entirely different meanings. Unintentionally using the wrong word is clarity killer… for you and your readers. So don’t scratch your head, wondering if you’re using the right word. Flip a page instead. 

3. Body Language Guide (bonus #3) — More than 50% of communication is nonverbal. Body language is a useful way to SHOW emotion in your copy rather than explicitly telling the emotion. This guide contains 43 emotions and examples of body language typically associated with each emotion. So you can get descriptive and specific when you copy edit.  

4. Voxer App Communication— Is a word or phrase or sentence keeping you up at night? Did you try being descriptive in your copy, but it doesn’t flow well? Do you need help choosing specifics for an attention-grabbing analogy? Contact me on Voxer and get your questions answered fast. Or tell me a joke. I’m open to both.

5. Individualized Attention — Me! Me! Me! Yes… you, you, you. Copy Edit School is focused on your success. I want you to master every copy edit secret I share with you. So I expect you to act like Veruca Salt from Charlie and The Chocolate Factory because I will shower you with copy edit knowledge.

Are you feeling Grumpy about Copy Edit School? Let me change your attitude…

This course has 4 group calls. Each group call is 60 minutes. We meet once a week for 4 weeks.

There are 5 Cheat Sheets that you must read before our first group call. Each Cheat Sheet takes 5-8 minutes to read.

That’s 25-40 minutes of pre-course homework and 4 hours of group calls in 30 days.

Let’s think about it like this…it’s not about how much time you’re going to spend participating in this course. It’s how much time you’re going to save because you know how to edit your copy, so it’s clear, concise, and compelling.

Saving time is beneficial, yes. But what’s even more important is how much stress you’ll avoid because you know how to edit copy.

You won’t be stressing about grammar rules or jargon. You won’t be second-guessing your edits. And you won’t be sending your copy to a friend, so they can “help” you.

When you’re not stressed out, it comes through in your writing. Your copy will be easy and effortless to read — because you were relaxed and confident when you edited it.

Your investment in this course is not as significant as the amount of money you’re losing because of bad copy.

Research proves you only have 8 seconds to capture your reader’s attention before they click off your content.

If your copy isn’t clear, concise, and compelling, you’re going to lose a reader in 2-3 seconds.

And how much money is that costing you?

You’d have to look through your analytics, but I guarantee it’s more than $599 USD.

Let’s think about it like this…how much more money could you earn because your copy is well written?

That number is endless.

Because…

When your copy is clear, it’s remembered.
When your copy is concise, it’s easy to read.
When your copy is compelling, it makes readers take action.

And what’s that action?

Not only do they buy, but they tell their friends and family to buy.

And that, that’s unlimited earning potential.

There’s 20-32 minutes of pre-course homework and 4 hours of group calls in 30 days.

I send you copy edit cheat sheets, so you can reference them quickly. And you don’t have to take notes during our group calls. I send you recordings of the calls.

The copy that you send me prior to our group calls you should have already written.

You’re not copy editing before our group call.

It’s not too much work.

Because when you learn to write clear, concise, and compelling copy…

You write faster, better, stronger copy in less time.

Writing clear, concise, and compelling copy isn’t difficult.

This course doesn’t focus on the rules. And you’re not learning jargon either.

You’re learning to spot certain phrases and words and rewrite them, so your copy is better.

When you learn to look for certain phrases and words instead of grammar rules and jargon, you write faster, stronger, better copy in less time.

That’s going to save you time, money, and extra work in the future.

Copy Edit School is CLOSED.

To get notified when enrollment reopens...

Autumn sped up my copywriting process and increased my copywriting confidence.

“Before I met Autumn, I used to hire co-writers to help me author a lot of my sales content. I always knew what I wanted to say. (After all, I am a bestselling author, and I do have a ton of great ideas.) But I didn’t know how to say it in a precise, copywriting kind of way.

But after studying Autumn’s tips, reading her book, and implementing everything I learned…

Now, people are calling me a copywriter.

Me, a copywriter?!?! I can’t believe it, but it’s true.

I learned SO much from Autumn about copy editing that it blows my mind. More importantly, she helped me become confident in my writing abilities because now I know how to copy edit.

If you have to write lots of content for emails, blogs, marketing materials, and Instagram posts, I highly recommend learning how to copy edit from Autumn. She’s the premier copy editing expert.”

Want to have the grumpiest fun of your life? Experience this (and SO much more) in Copy Edit School.

“Autumn is The Grumpy Grammarian and the sharpest, eagle-eye editor I know.Not only is she saving me from myself grammatically… she also puts up with a lot of my immature bullshit when I get delirious and weird from writing too long. THANKS, AUTUMN. YOU ROCK.”

FAQs

(Frequently Asked Questions)

Dates: March 27, 2019 – April 17, 2019

We meet every Wednesday from 3:30 p.m. – 4:30 p.m. EST.

Price: $599 USD.

Group size: It’s only open to 5 students.

That’s right. I’m keeping enrollment low, so you get more individualized attention.

Every writer benefits from clear, concise, and compelling copy.

But business owners and copywriters will benefit more than academic writers.

If you’ve never heard of “copy editing” before…

It’s not your fault.

It’s one of the best kept secrets of professional publishing houses and marketing agencies.

They employ very highly skilled people dedicated to this craft…

Who make sure each piece they publish is *perfect* — not just for typos… that’s almost too easy.

They make sure it’s clear and concise and compelling.

That’s the difference between an obviously self-published piece of garbage…

And something with that extra pull and polish that is irresistible to readers… and customers.

That’s why copy editing is such a sought-after skill for people in the know.

A copy editor can turn something “OK” into a revenue-generating masterpiece.

And THAT is why copy editing is so valuable.

Most, if not all, of these pro-level copy editors are bound by iron-clad non-disclosure agreements…

They are legally barred from divulging the secrets of this sought after skill.

But not me.

I know all the tricks.

I know all the secrets.

And I am revealing them to you.

You’ll learn copy editing skills. Not mindset skills.

You’re learning to spot certain phrases and words and rewrite them, so your copy is better. Recognizing them becomes instinctual.

And in the future, as you practice rewriting these phrases & words, you won’t write them anymore. You intuitively will stop using them.

Yes.

Writing clear, concise, compelling copy can be learned across languages.

But this course is taught in American English. It’s beneficial for you already have a working foundation of English.

Yes & No.

You’re learning to spot certain phrases and words and rewrite them.

Some of this is for grammatical correctness. Some of this is for punctuation.
None of this is for spelling.

But most of this is to make your copy clear, concise, and compelling.

Of course not.

I can’t stress enough about the importance of a copy editor.

But you’ll become better at editing your copy, so you might not need one as frequently.

Yes.

Every business benefits from clear, concise, and compelling copy.

When you take this course and your writing becomes more effortless, your business (or the one you write for) will attract avid readers, raving fans, and loyal customers.

Yes, only after you’ve completed the course.

But you must read the Cheat Sheets, answer 5 questions from them, and submit 4 pieces of copy (no more than 350 words each) for me to critique.

If you don’t do the work, you can’t get a refund.

Yes.

You will have access to me for questions during the group call, and via email & Voxer.

I return emails and Voxer messages between 3 p.m EST and 6 p.m. EST Monday & Tuesday And Thursday & Friday.

No.

This course requires participation during the 4 weeks we meet.

I only answer questions during these 4 weeks. And I only create your mistake style guide during these 4 weeks.

If you want to learn at your own pace, you should buy my book instead.

Most people think just knowing basic grammar is good enough.

Not only are they wrong — it can cost them tens of thousands of dollars!

Here’s why:

People don’t buy because of grammar… they buy because of EMOTION…

and many times, the emotion you want to create comes from INTENTIONALLY incorrect grammar!

Sounds crazy, I know.

We’re not writing for a grade on an English paper…

We’re writing to convince someone to like, trust, and believe in you and your product…

And decide to give you money.

We have to be persuasive — not perfectly grammatically correct.

As a matter of fact, there are several grammatical errors in the last few sentences…

Did you notice?

Or did you read this easily and without effort?

That’s my point.

Whatever you choose to do — take this course or not — don’t focus on grammar… focus on clear and concise copy that’s full of persuasion.

First, because I’ve found “free” means less participation.

While I’d love to offer this for free, I want you to get my best advice. The more effort you put in, the more copy editing tips & tricks I can give you.

When advice comes with a price tag, you pay attention and devote more of yourself to the copy edit process.

Second, the value I’m giving you in exchange for $599 USD is worth almost 4x that.

You get 4 live copy critiques (that I will turn into your mistake style guide).

I charge clients at least $1,500 for all that. But you get it for $599 USD.

Here’s what I edit for…

My 3 Cs of Copy Editing:

Clear — When your copy is clear, it’s understood in a precise way. And remembered.

Concise — Reader’s value concise writing because it’s easier to read, better thought out, and better organized.

Compelling — When your copy is compelling, it…

Captures reader’s attention and holds it. Causes them to nod their heads in agreement. And persuades them to take action.

Here’s how my formula works…

Think of copy editing like emptying your Halloween candy bag when you got home from trick-or-treating.

First, you dump it on the table. (That’s brain-dumping your thoughts onto paper.)

Second, you check it for damaged candy and throw those pieces away. (That’s editing for clarity.)

Third, you take out the pieces you don’t like to eat. (That’s editing to make your writing concise.)

And fourth, you trade the candy you don’t like with candy from your siblings or friends and add those pieces back into your pile. (That’s editing where you add words back into your copy to make your writing compelling.)

What are you left with? Only the most clear, concise, and compelling piece of copy. Something that your audience will read and want more of. Like their favorite Halloween candy.

You’re going to get to see this formula in action during Copy Edit School. And best of all? You’re going to learn the tips and tricks that make my formula easy to understand and implement.

Still have questions?

Email me

GRUMP-TASTIC GUARANTEE

FULL REFUND

Not because you changed your mind after buying.
Only after you complete the course.
But you must do the work. This work includes…
Read the 5 Cheat Sheets and answer 5 questions that will be pulled from the Cheat Sheets.
And send me 4 pieces of copy (No more than 350 words each) you’ve written, so I can critique it.

Copy Edit School is CLOSED.

To get notified when enrollment reopens...