Butter cookies and balance

Your 5 senses have friends

It’s my first full week back at it since the holidays. And I’m underwhelmed again.

I’m not saying Christmas is my favorite time of year — it’s not. Summer is.

But for me, Christmas awakens my senses because it…

  • Tastes like warm butter cookies fresh out of the oven.
  • Sounds like crinkling as my niece and nephew rip the wrapping paper off their gifts.
  • Feels like a soft scarf accumulating heat while I sit in front of my fireplace.
  • Smells like cinnamon-scented pinecones that I found hiding under the leaves of my flower-shop poinsettia.
  • Looks like 1,907 twinkling lights strung around the outside of my house.

It brings me back to life like that Evanescence song.

We have 5 senses, right?

If this were a Final Jeopardy question, I bet most 3rd graders would answer, “What is yes.”

But then, Alex would use his comforting yet authoritative voice to say, “Sorry, that’s incorrect. How much is it going to cost you?” (Well, 3rd graders aren’t great at betting so it probably only cost them 3 scrunchies, 5 math homework assignments, and their favorite Pokemon card or whatever kids like nowadays.)

Because we have way more than 5 senses.

Every copywriting expert prattles on about incorporating the 5 senses into your writing. But they overlook so many other senses we have.

Here’s a few other ways we experience the world with senses…

Proprioception, which is a sense of how our bodies are positioned.

Nociception, which is a sense of pain.

And there are other senses without 50-cent names like a sense of balance, body temperature, acceleration, and the passage of time.

How do you apply this to your copywriting?

Let’s take the sense of balance and taste using the butter cookies I talked about earlier.

That recipe calls for 1 & ½ cups of salted butter and 2 cups of sugar. It’s the perfect balance of salty and sweet.

But if you don’t measure the ingredients precisely, they’re either too salty or too sweet.

And how does that taste? Just terrible. Like throw-all-the-cookies-in-the-trash disgusting.

This idea of balance is easily understood by your readers because they’ve experienced it before.

So try incorporating more than just the obvious 5 senses in your copy. You’ll connect with your readers on a higher level.