Jokes and Persuasion

I love a good joke. 

It lifts my spirits. 

One good joke can keep my laugh-o-meter full for 3 days. 

This past weekend, I went to my neighbor’s 80th birthday party. 

It was at The Ancient Order of Hibernians. And there was live Irish music, dark & frothy Guinness, and vanilla & chocolate birthday cupcakes. (What more could a 25% Irish lass want?)

A frothy Guinness and a chocolate cupcake go together better than bread and butter. 

During the party, the singer made a joke. I laughed so hard I actually bit my tongue. (Something my mother says I need to do more often.)

After the party, I was still laughing about that joke. So I decided to tell my friend. (I like to spread the funny around.)

I started reciting the setup but stopped. I couldn’t remember the details. And you know how I feel about details. 

I bit my tongue again in frustration — figuring if I felt the pain, I’d remember the details. But nope on a rope. 

So I just told my friend, “It was a joke about Saint Patrick and a funeral for a dog. And the punchline was about the dog being Catholic.”

Maybe the joke was only funny to me and that’s why I couldn’t remember the details. 

A good joke is my secret to having fun. (Even if it’s only in my head.)

What’s my secret to better copywriting? Persuasion.

It’s what you’ll learn during the third month of Drool-Worthy Copy. Apply for this copywriting apprenticeship here.