I met a friend for breakfast last month. I hadn’t seen her in real life for 17 years.
I arrived a few minutes early. (Because, in my mind, I’m the White Rabbit and always running late.)
I picked a random table in the middle of the restaurant and performed my ritual:
-Sit facing the doors. That way I can see my friend when she walks in.
-Pull in far enough that the servers won’t trip over my wheelchair. And I won’t wear egg in my hair.
-Look around to see what everyone else is eating. The ham, egg, and cheese breakfast sandwich was popular.
Just then, the server approaches me. She’s an old acquaintance I hadn’t seen in 13 years. (My whole morning was a back-in-the-day parade.)
I tell her I’m waiting for someone, which apparently was an invitation for her to sit with me.
As we chatted, she complimented me — mentioning how I hadn’t aged or changed.
I told her it was because I have resting bitch face, so I don’t get wrinkles.
She laughed, my friend arrived, and we ordered.
Resting bitch face is my 30-year beauty secret. (A nod to the phrase that my parents’ used to cheer me up, “Don’t smile, or your face will crack.” Of course, I never smiled when they said it.)
What’s my secret to better copywriting ? Copy editing.
It’s what you’ll learn during the first month of Drool-Worthy Copy. Apply for this copywriting apprenticeship here.