Code Red, people. Code Red.
This is the LAST Instagram Story-Writing Prompt I’m sending you.
I hope you had as much fun learning about storytelling as I did teaching you my secrets.
Remember, I’m training you to tell better stories.
All so I can help you build a strong personal brand. Because good storytelling is an important part of building your own personal brand.
I’m going to show you how to spin mundane activities & routine life situations into storytelling gold like Seinfeld by adding…
Through water cooler talk.
It takes behind the scenes to a whole other level. It’s still internet small talk (which I’ve spent years mastering), but you’re taking an everyday traditional office occurrence and using it to connect with your readers. You’re adding an extra layer of human to your business stories.
How this Instagram training will work:
- I’ll tell a story.
- I’ll dissect it.
- I’ll give you a prompt.
You’ll fill in the blanks and spin storytelling gold.
Ready? Here’s my story:
I love fan mail.
“Autumn, this week’s prompt was fire! Keep ’em coming.”
“Hey, Grumpy lady (in my best Shaggy voice). You’re killin’ it. I’m learning so much from you that my clients think I’m a seasoned professional, not a 2-year copywriter.”
“I know we haven’t worked together in years, but I wanted to let you know that I still receive compliments on my about page you wrote. Thank you so much!”
Reading emails from my followers puts a smug smile on my face because they took time out of their schedules to say hello. I. Am. That. Important.
But every once in awhile, I receive an email that takes me aback — a clutch-my-pearls email.
Only I don’t own pearls, so I clutch my chest instead. (I can feel Ginger rolling her eyes at me.)
These emails are always from someone I don’t have a rapport with and always point out grammatical errors on my website or free offerings.
And while I always believe their intention isn’t malicious, I’m still surprised — because I forget some people see my moniker and assume I’m a stickler for perfect grammar.
After the initial shock wears off and Ginger’s finished mocking me, I put my boss hat on and respond professionally with a thank you & an educational statement. (I know Ginger wouldn’t reply in such a nice way.)
“I can see why you would think this is a grammatical error because it is — it’s an intentional error to make my copy sound conversational.
If I was talking with you in person, I would never say, ‘Here are the groceries.’ I would say, ‘Here’s the groceries.’ (As I fling them in your direction because I’m emotionally exhausted from deciding what I want to eat for the next 7-10 days.)
Even though I am The Grumpy Grammarian, I believe in writing conversationally so it sounds like I’m talking to a friend. Because copywriting converts better when it’s written in a conversational way like I’m giving my BFF an update about food habits.
Grammar within copywriting is such a fun and debatable topic these days. What’s your viewpoint on the topic?”
The best part of being my own boss is that I can refocus these emails and have meaningful conversations about viewpoints.
If I was just an employee, I wouldn’t even reply to these emails.
And that would cost me money. Because after I explain my viewpoint, 87% of the time I turn these grammar police into clients.
A little grumpy education goes a long way.
So let’s talk: What’s your viewpoint on grammar and copywriting?
P.S. Here’s a picture of Ginger looking to see if I’m done being overly dramatic.
Here’s the dissection:
Water cooler talk activity or situation — Putting on my boss hat and responding to nitpicky emails about grammar.
Details — Fan mail that I usually receive.
Emotions — Letting go of the shock these emails cause me.
Drama — Refocusing these emails and having a conversation about viewpoints.
Here’s your prompt:
Water cooler talk activity or situation — Have you ever had to put your boss hat on and handle a situation that caught you off guard?
Details — Give me 3 specifics about that.
Emotions — How did that make you feel?
Drama — How did you handle that situation?
Now it’s your turn:
- Fill out the prompt.
- Snap a picture.
- And share your story on Instagram.
Feeling extra share-y? Tag me on Instagram. I promise to love & comment on your post. Because I know it’ll be storytelling gold.
Wanna see what water cooler talk other people are spinning into storytelling gold and give them some love? Use the hashtag #grumpyprompts