Reminder — For the next 12 weeks, I’m:
- Sharing my Instagram storytelling secrets with you.
- Giving you 12 Instagram Story-Writing Prompts.
- And training you to tell better stories.
Good storytelling is why I have a strong personal brand, and it’s an important part of building your own personal brand.
You’re developing a connection factor. (It’s like The X Factor, but I promise I’m nicer than Simon Cowell. Well, probably.)
People love stories. The details and specifics in these stories connect people with your brand.
So we’re going behind the scenes of your business to spin storytelling gold. It’s still internet small talk (which I’ve spent years mastering), but now it’s business small talk.
How this Instagram training will work:
- I’ll tell a business small talk story.
- I’ll dissect it.
- I’ll give you a prompt.
You’ll fill in the blanks and spin storytelling gold.
Ready? Here’s my story:
I always want to know more about emotion and persuasion. And I find this information in unconventional places — not books or podcasts or courses.
Comedians, musicians, TV shows, and ballets are great resources for learning new storytelling techniques.
Relatability is an important technique. It helps your audience connect to you personally. So to master relatability, I listen to/watch Phyllis Diller.
I love Phyllis on so many laugh-out-loud levels:
She attended a lot of funerals as a child. This gloomy reality influenced her comedy. She once said she didn’t need to believe in Heaven or Hell because life was wonderful enough. (I too believe life is wonderful enough. Mostly because of awkward encounters in the grocery store.)
She was sensitive about the sound of words. Her jokes usually ended with explosive consonants for emphasis. (Explosive as in words starting with P B T D K G. Not diarrhea.)
She stuck to material anyone could relate to — life. Everything from shopping trips to her family was part of her comedy routine. (I used the grumpiness in my life to create a strong personal brand.)
Studying Phyllis Diller is how I’m able to spin storytelling gold out of mundane activities & routine life situations.
Every day the world provides you with a free masterclass. All you have to do is look for opportunities to learn.
What have you learned from an unconventional resource?
Here’s the dissection:
Behind the scenes business activity or situation — Studying Phyllis Diller.
Details — Why I love her.
Emotions — What her comedy taught me.
Drama — Learning to tell stories about my life by analyzing her comedy routines.
Here’s your prompt:
Behind the scenes business activity or situation — How do you learn from unconventional resources?
Details — Tell me 3 reasons why you like this unconventional resource.
Emotions — What has studying an unconventional resource taught you?
Drama — How has this helped your business?
Now it’s your turn:
- Fill out the prompt.
- Snap a picture.
- And share your story on Instagram.
Feeling extra share-y? Tag me on Instagram. I promise to love & comment on your post. Because I know it’ll be storytelling gold.
Wanna see what business small talk other people are spinning into storytelling gold and give them some love? Use the hashtag #grumpyprompts