Chainsaw Vowel Repetition

My nephew’s birthday is in less than 20 days.

And I still haven’t picked out his gift.

This isn’t my typical M.O.

Usually, I already have his gift stashed away in the back of my closet with junk piled on top and around it.

Because a toy:

  • that’s strategically located at the bottom of a metal bucket
  • that’s filled with 48 unopened Coke cans
  • and that’s covered with dog bath towels

Deters any child from snooping.

(All our parents did this when we were children, right? So we couldn’t find the presents? No, just me? MMM-kay.)

2 years ago, I bought him a toy chainsaw that made realistic sounds.

He used to pull the throttle trigger, and it would blip blap, blip blip blaaap as he pretended to rev the engine.

He loved it so much he used to sleep with it.

But as with all toys that Jackson loves, they get overused and die.

This year is different. I’m struggling to find a Jackson-will-take-this-to-bed toy.

He wants a weed wacker, so he can trim around his house and trees just like Daddy.

So I was safety-goggles serious about buying him a toy weed wacker.

But after a deep dive internet search, I discovered that all the toy weed wacker brands have more 1-star reviews than 5-star reviews. And I’m not buying a gift that will quit working in an hour.

Now, I’m feeling defeated because I can’t think of a gift to get him.

I know Jackson loves Paw Patrol. Marshall is his favorite character. Maybe I’ll buy him a dalmatian puppy and put a fireman’s hat on it.

I’d be his #1 auntie. But it’d be hard to hide in my closet, and Jackson’s parents… well, you can probably guess how they’d react.

Want to be your readers #1 auntie?

Use the right pattern of vowels when repeating a word. Especially when describing sound effects.

Like I did above:

“He used to pull the throttle trigger, and it would blip blap, blip blip blaaap as he pretended to rev the engine.”

Blip blap is a word pair where 1 word is repeated. But the vowels are altered during the repetition. These altered vowels follow a specific order. I before A.

It’s a pattern you instinctively follow but probably didn’t realize. This is because you intuitively know the formula.

How? Because blap blip doesn’t sound right. It doesn’t easily roll off your tongue.

But blip blap? That sounds better. And rolls off your tongue like a watermelon seed.

Try this copywriting tip the next time you use repetition for sound effects. It’ll keep your readers happy, and they won’t even know why.