The skin on my right upper arm itches today.
And I want to scratch it.
Like a cat scratches a door jamb, forcefully pulling down to sharpen its wolverine-esque claws. (Putting packing tape on a door jamb as a solution to this problem is neither attractive nor effective. Trust me.)
Like a DJ scratches their hip hop vinyl record during a performance, moving it back and forth to produce rhythmic sounds. (Wiggity. Wiggity. Wiggity. Wack. Kris Kross style.)
Like a demon scratches the person it wants to possess, etching 3 parallel lines in the skin to mark their victim. (I really need to stop watching paranormal TV shows like Ghost Adventures. I’m learning way too much about the supernatural. And that’s affecting my newsletter content.)
I want to scratch my skin because I added to my tattoo collection last Wednesday, and it’s finally beginning to heal.
I’ve been waiting to get this new tattoo since last September. When I was hospitalized for an electrolyte imbalance.
As one of my subscribers said, “Your potassium and sodium levels might be low, but your piss and vinegar levels are within normal range.” (Hey, Tom!)
I’ll never forget that burning sensation the potassium caused as it slowly flowed into my arm. Talk about painful. (At least I know it was from the medication and not demon possession.)
While I was in the hospital for only 2.5 days, it took 6 months for my electrolyte levels to stabilize. And for my doctor to clear me for ink therapy. As soon as my doctor did, I scheduled an appointment with my artist.
Now that my skin is accepting its new indelible mark, I’m already ready for my next tattoo appointment.
But I have to be patient. Tattoos are a treat. Not a treatment.
And not scratch my new ink. Otherwise, I’ll instantly remember how that potassium burned as it flowed through my veins. Because it felt exactly like scratching a new tattoo.
Know what’s new tattoo-scratch painful for your readers?
Not having backstory to underlie a current situation.
Connecting present details with past details through your backstory helps your readers feel connected to your copy. And seamlessly weaves your story together.
Like how I connected the burning sensation from IV potassium to how my arm would feel if I scratched my new tattoo.
Try this copywriting tip the next time you want to connect your readers with your copy via a flawless and intriguing story.