Cringeworthy Outcomes and Word Connectors

Sometimes cringeworthy outcomes bring me uninhibited joy.

And that uninhibited joy is always self-indulgent.

Because self-indulgent is my version of self-care.

If it brings me pleasure, then I’m doing it. No ifs, ands, or dog butts about it.

Right now, that pleasure is taking pictures of my dogs catching treats. And laughing at our epic fails.

Let me set the scene for you:

In my left hand — my white Google Pixel 3. Its camera is open, and my trigger finger is ready to push the shutter button.

In my right hand — a bunch of small crunchy treats. They’re apple, blueberry, and pumpkin flavored.

In front of me — Ginger and Moose strike a pose like they’re voguing. Both of them are hyper-focused on my right hand.

Drool slowly drips from the side of Moose’s right lip. And it begins to hang there like goopy pumpkin guts.

Ginger prances her front paws in place and whines in anticipation. Her forehead wrinkles are prominently displayed like the abs on Michelangelo’s David.

I push the shutter button and accidentally toss my phone at my dogs. Instead of tossing the tasty treats.

As Moose jerks back, the drool from his lip flies through the air and lands on my face.

Ginger moves toward me. She knows I feel bad for accidentally tossing my phone at them. And she wants to be first in line for apology treats.

And I almost pee myself from laughing so hard as I wipe Moose’s drool off my face & onto my jeans.

This was just the first attempt at funny pictures.

I spent 25 minutes tossing treats to my dogs and trying to capture their expressions.

All the pictures are out of focus because I’m not a photographer. But a few are cute enough to share with you.

Want your readers to pay attention to your copy like Ginger and Moose pay attention to treats?

Use word connectors like I did above:

“Sometimes cringeworthy outcomes bring me uninhibited joy.

And that uninhibited joy is always self-indulgent.

Because self-indulgent is my version of self-care.”

These words are transitional phrases that effortlessly guide your readers from idea to idea. And build coherent relationships within your copy.

Try this copywriting tip the next time you want to connect your sentences, so your readers easily transition from one idea to the next.