I can’t whistle anymore.
And according to an informal Facebook poll, neither can about 60% of other people.
It’s not that I never knew how to whistle. It’s because I lost that ability.
Over the years, I’ve lost other abilities too like:
Walking. (Totally overrated.)
Because Cleopatra on her litter ain’t got nothin’ on me.
Dressing myself. (Who has time for that?)
Because Marie Antoinette and her Woman of the Bedchamber ain’t got nothin’ on me.
Lifting heavy objects. (I don’t want to sweat.)
Because Nefertiti getting fed grapes ain’t got nothin’ on me.
Losing these abilities didn’t bother me. I made peace with that a long time ago.
But losing my ability to whistle — devastating. Like the latest TV show cancellations.
Because losing this ability means I can’t:
Cat-call a handsome man from across the street. (And look around naively, pretending I didn’t do it.)
Annoy an innocent bystander with a catchy rendition of It’s A Small World. (And hope the tune gets stuck in their head.)
Call Ginger inside without saying her name. (And attract every dog’s attention in my neighborhood.)
Guess I’ll have to buy a dog whistle.
Know what “whistle” brings attention to your copy?
The word “because.”
It’s a powerful word that justifies your statement.
For example, take 1 of my statements from above and add at CTA:
“Walking. (Totally overrated.)
Download my guide about 5 easy ways to avoid using your legs.
Because Cleopatra on her litter ain’t got nothin’ on me.”
Offering a reason with “because” encourages readers to respond accordingly and reinforces your request.
So use this copywriting tip to persuade readers to take action.