Balls. It’s The Nutcracker.2 min read

This past holiday season, I took my niece to a Christmas Party at my local community center.

Crafts. Cocoa. And Santa. Oh my!

As we sat at an overly crowded craft table (making reindeer out of popsicle sticks), I noticed a contest-labeled container—fill out a slip with your name and email address AND be entered to win 4 tickets to see The Nutcracker.

The movie had just been released to theaters and I like Morgan Freeman’s acting, so I jotted my information down, crinkled the slip, and shoved it deep inside the bowl.

By the time I did that, my niece had finished making her reindeer popsicle stick and was ready to move onto the next craft station. And my mind had moved on from the contest to wondering just how sanitary those sticks were.

A few days later, I received an email that I won the contest. So fun, I thought. My niece is going to love the movies.

But I didn’t win tickets to that movie — I won 4 tickets to The Nutcracker Ballet.

Balls. I hate ballet. Performance dance isn’t my idea of fun.

But this is New York. And we don’t shy away from being bored. We embrace it — like hovering over a public toilet because we can’t hold our pee anymore.

I set the intention to treat myself. (I wasn’t going to let those tickets go to waste like leftovers from my refrigerator.)

But I knew my niece wouldn’t watch 2 & ½ hours of ballerinas’ leaping and spinning on stage. So I invited my brother and his wife to go with me.

As the lights dimmed and the curtains opened, I asked my brother, “Want to pretend we’re Statler and Waldorf from The Muppets?”

Before he could answer, I said, “Of course, you do. Sarcastic remarks are our favorite pastime.”

You know what makes your readers sit up and pay attention? Asking a question and answering it yourself. Like I did above:

As the lights dimmed and the curtains opened, I asked my brother, “Want to pretend we’re Statler and Waldorf from The Muppets?”

Before he could answer, I said, “Of course, you do. Sarcastic remarks are our favorite pastime.”

This copy edit tip creates a connection with your readers and guides their thoughts in a new direction.

When you guide your readers’ thoughts in a new direction, you can…

Make them laugh.
Spark their interest.
Hook them, so they want to know more.

Add this copy edit tip to your toolbox and connect with your readers more than I connect with ballet.

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