Ranch Dressing and Yoda2 min read

My birthday was December 28.

Every year, my family takes me out for a proper celebration dinner in January — after the holiday rush is over. It’s so much more relaxing and enjoyable.

Every year, we go somewhere fancy-ish. And every year, I…

-Glance around to see what other customers’ order (so I know what tastes good).

Order a sampler platter, an appetizer, and/or a side (so I can try homemade tomato sauce, water buffalo milk mozzarella, and fresh-baked Italian bread without committing to 1 entree).

Side-eye every bite I take (so I can scare it into not falling on my clothes & shoes).

Take my leftovers home (so I can have them for my 9 p.m. snack).

This year, as I nibbled on breakfast pizza and a baked potato for dinner from an expensive Italian restaurant, I realized I have a condiment problem…

I dip at least 80% of everything I eat in ranch dressing.

Maybe that’s because Clorox created and launched the shelf-stable version of Hidden Valley during my birth year. So technically, I was born in the year of the ranch (my version of the Chinese Zodiac).

Or maybe that’s because I’m eccentric.

Beyonce has hot sauce in her bag.
Warren Buffet has 5 Cokes a day.
And I have ranch dressing in a bowl.

You know what makes your readers’ think you’re eccentric? Starting a sentence with the last word from the previous sentence. Yoda-style. Like I did above:

-Glance around to see what other customers’ order (so I know what tastes good).

Order a sampler platter, an appetizer, and/or a side (so I can try homemade tomato sauce, water buffalo milk mozzarella, and fresh-baked Italian bread without committing to 1 entree).

Side-eye every bite I take (so I can scare it into not falling on my clothes & shoes).

Take my leftovers home (so I can have them for my 9 p.m. snack).

But here’s the connection catch… this form of repetition seduces your readers.

It creates emphasis and builds momentum, which mesmerizes them into reading more of your copy.

Use this copy edit tip and connect with your readers more than I connect with ranch dressing.

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