Your readers appreciate thoughtful gifts, too.
Like the gift of refocusing idioms.
These common expressions creep their way into copy and can cause your readers’ eyes to glaze over like Krispy Kreme donuts.
But if you refocus the idiom, it causes your readers to pay attention and connects them to your words.
Take the idiom from above…
“All that glitters is not gold.”
I completely changed the meaning of it and refocused it by adding “They’re right — my glitter is also red, blue, silver, and green. Because Christmas.”
Bam! Instant audience-connecting idiom.
This quick copy edit turned a common expression into an uncommon (and interesting), attention-grabbing thought.
Give this copy edit tip a try the next time you find an idiom in your writing. Your readers will appreciate you.