I couldn’t take it anymore…copywriting for customers from scratch was painful.
Painful because my customers didn’t know essential elements of their businesses like who their audiences were, who they were, and most importantly, what they believed in.
I had no foundation to work with. My words were as empty as their intake questionnaires.
So I put on my big girl panties, wiggled a little bit, and giggled. But not like a schoolgirl. More like Dr. Evil while wringing my hands together.
You know what happens then?
You fall into the deviled-egg-pit-of-despair. That mushy, yellow coward-esque part of your mind…
Because unconsciously overlooked errors cause you to lose your credibility and affect your bottom line.